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Visual storytelling from the southern tip of Africa

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How to write about conservation?

January 23, 2018 by admin

How to write about conservation online in effective ways is something I’d like to explore in several blog posts.

To fully have an impact, this content needs to engage the audience beyond clicking on cute baby elephant videos or posting ‘wow’ emoticons to emergency rescue appeals.

Generally, the best way to affect change on an issue is to inform and educate the public around facts. However, it can sometimes be a challenge to be heard among the noise caused by sensationalism and content devised to trigger strong emotional reactions.

The antidote, I think, is real old-fashioned quality storytelling using our new technologies on social media. Stories that bring us closer to the people on the ground — so that we can really ‘meet,’ and relate to them — can inspire learning and action.

Here’s an excerpt from my new book ‘On the road to elephants,’ where I take a moment to talk about my intention for the book, and this particular pet peeve:

“For one, I wanted to share some elephant joy. But I also wanted process some of the thoughts and debate around elephant conservation. I wanted to shed some more light on the fact that conservation can be a complex issue. I also wanted to encourage a little more open-mindedness and less judgmental attitudes.

After a few trips to the bush, I’m definitely not an expert on conservation or elephant management … But I think we can safely say that I’m an elephant appreciator of note. And as someone who cares, I think it’s important that we educate ourselves about what’s actually needed to safeguard these elephants – if we are going to weigh in on the debate.

It seems that often the harshest words and opinions are fired off by people who don’t have a clue about conservation, or what’s happening on the ground in Africa. Nevertheless, it’s often those loud and emotional opinions that direct the global debate. They influence what legal measures are taken, and how international aid is spent. Those developments, in turn, impact what happens at the grassroots level. …”

If you would like to chime in on this discussion, please engage with me on the Creative Experiences FB page, or send me a message.

A post shared by Photographer Eva-Lotta Jansson (@lottaimage) on Jun 21, 2017 at 10:02am PDT

All content on this blog is Copyright ©Eva-Lotta Jansson 2017-2018. All rights reserved.

Posted in: Books, Conservation, Content strategy, social media, Storytelling Tagged: blog, blogs, book, books, conservation, content strategy, elephant, elephants, On the road to elephants, social media, storytelling, wildlife, writing

Ready to tell your own story?

January 15, 2018 by admin

UNIQUELY YOUR STORY 2018


Ready to power your brand by telling your unique story?

I’ll take you through an easy process to clarify and focus your storytelling strategy – and then I’ll help you tell the story. Heck, I’ll even write the story for you.

I’m a content strategist who both inspires and helps organizations and entrepreneurs tell their unique story to power their brand and maximize their impact on social media. Take a look at my new offering, below: Uniquely your story 2018

Interested in working together? Set up a time to chat about it here.

**TELL YOUR UNIQUE STORY TO MAXIMIZE YOUR IMPACT ON SOCIAL MEDIA**

You know in your heart that you are ready to tell your story to power your brand, BUT:

-Who has time to slave over a hot keyboard, when there are so many other important things to do?

-You know who you are and what you want to say, but it’s too HARD to be Hemmingway.

-It’s like starting a whole publication venture, isn’t it?! That’s daunting. The details of all that isn’t your zone of genius. What if you get writers block?! And who knows if it will bear any fruit?

Hold on a minute. Those are your gremlins speaking. And help is on the way.

What if I told you there was an easier way to do this?

That’s where I come in. Let me help you. If you get my Uniquely your story 2018 package, I’ll take you through an easy process to clarify and focus your storytelling strategy – and then I’ll help you tell the story. I’ll even write the story for you.

Wouldn’t it be great to have someone to brainstorm with?

Wouldn’t it be great to work with someone who gets you, who can extract that great story gold out of you, and help you strut your stuff to the world?

You’d get help to tell your unique story in a personal and magical way. That way, you’ll be speaking directly to the hearts and minds of your ideal audience.

You’ll have someone to guide you, step by step, in the right direction, so you can relax and focus on your core purpose!

So I have to ask you…

Wouldn’t it be great to have someone that could help you create your storytelling strategy and write your unique content for you – all within weeks?

If you are ready to commit to powering your brand by telling your unique story – and need some help, then this package is for you: Welcome to Uniquely your story 2018!

Uniquely your story is a an all-inclusive storytelling strategy + coaching + storytelling content package.

©Eva-Lotta Jansson

I’m Eva-Lotta Jansson, and I’ve been telling stories since I was about five years old. I kid you not. That’s when I made my first ‘newspaper.’

When I say tell stories, I might sound like I mean I was fibbing? Nope, I was a modest, model child 😉 who grew up to be truth-telling journalist.

I’ve been telling stories in various forms – articles, blogs, video and photography – for (ahem) several decades now. I’ve worked with news organizations and NGOs, in the United States, England and Africa. I graduated with a Bachelor’s degree in journalism from the University of Missouri-Columbia and did post-graduate studies in photojournalism at the College of Printing in London.

I use my storytelling skills to help entrepreneurs and organizations tell their unique stories, so that they can connect with their audiences in a powerful way.

I live in Johannesburg, South Africa, where I’ve just finished my latest personal storytelling project, a book called ‘On the road to elephants.’ I love nature, so trips to the ‘bush’ and the ocean are among my favorites.

Feeling inspired and ready to dive in? I know I am, and I’d love to help you tell your story.

As an example, here are some of the details that are included for individual entrepreneurs who buy the Uniquely your story 2018 package, in workflow order:

1) Storytelling Strategy:

-I’ll supply Q&A storytelling strategy document (you’ll fill this out before our call);
-We’ll have a 45-min strategy zoom call (we’ll discuss the storytelling strategy);
-I’ll supply a strategy summary document based on above: storytelling focus, media platform(s), planning, themes, SEO words and story/blog post ideas, etc.

2) Unique Storytelling Content:
-We’ll create a starter package of storytelling content for you. I find that a blog combined with a Facebook page is a great way to tell your story. (So an example starter-content package would be your storytelling ‘about’ page, two blog posts and seven storytelling FB posts.)

-We’ll have two 25-min zoom blog calls; or one 50-min zoom blog call;
-I’ll supply a word document containing the storytelling content

Speed, direction and purpose: We’ll get everything done within two* weeks.
*if you are the kind of client I love to work with: You are all in; Passionate about your work; and, strive to the best in your line of work. You’re investing in this package, so you’ll be 100 percent invested in this storytelling process – meet deadlines – and get fabulous results within weeks.

I want to give you my all of my attention when we are working together, so I will only take on a few clients each month. (And once you’re in, you may chose to work with me on a recurring schedule for more content creation). Want to claim one of the limited spots now? Book a free call with me to chat about it (use the form above).

Interested in working together? Set up a time to chat about it here.

Want me to come to you, so you can get photos and video with that? That’s possible too. Just ask. Have a look at some samples on my photographer website:

Eva-Lotta Jansson’s photo and video assignment services

Posted in: Content strategy, social media, Storytelling Tagged: blog, blogs, coach, content strategy, journalist, marketing, photography, photojournalist, social media, storytelling, writing

Elephant blog

December 19, 2017 by admin
Copyright Eva-Lotta Jansson 2017. All rights reserved.

Copyright Eva-Lotta Jansson 2017. All rights reserved.

Now that my elephant book is finished – and it’s making its way into the online bookshops – I think it’s time I started a blog.

Writing blogs to highlight an issue is something I do for my clients as a social media consultant, as it’s a great way to tell stories. So it’s about time that I also write a blog for myself and the elephants. Stay tuned! I’d love to connect with you here about elephants and conservation. (And please come the Creative Experiences FB page, to discuss some more.) From time to time, I’ll also share with you what I think are good practices when it comes to communication online about these sometimes sensitive and political issues – if our aim is to serve the greater good.

My new book, “On the Road to Elephants” is a photography book with a written essay. Although it’s not really a ‘normal’ wildlife book. It’s a book about elephants, and more. I explore, with my camera, how elephants live in modern day (South) Africa.

It’s a mixture of photo book, personal travel experiences and informal guide book. Beyond fun pictures and travel anecdotes, it’s also a more serious journalistic document about South Africa, and an exploration into our relationship, as humans, with elephants, both today, and throughout our past.

A post shared by Photographer Eva-Lotta Jansson (@lottaimage) on Dec 1, 2017 at 12:33am PST

Elephants are a keystone species in Africa, which means that the rest of the ecosystem, including other wildlife, depend on their survival. The issues affecting elephant populations vary from region to region. That’s why I focus on South Africa, on its own, and in context of what’s happening on the continent.

“On the road to elephants” is available in online bookstores, including Amazon. You may also special order the book through your local online bookstore, or directly here at CreativeExperiencesSA.com

Posted in: Books, Content strategy, social media Tagged: Africa, blog, book, books, conservation, elephant, elephants, On the road to elephants, photography, South Africa, travel, wildlife

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